Here’s a batch of articles we found this past week that piqued our interest, including Facebook’s “Dynamic Ads” coming to real estate, how agents can benefit from Zillow’s controversial Instant Offers and a bizarre story of how a San Francisco street was purchased.
Facebook extends dynamic ad retargeting to real estate listings Marketing Land
Facebook this week introduced a version of its “Dynamic Ads” to real estate agents, which allows agents to retarget people who browse home and apartment listings on their site with Facebook and Instagram ads.
Why Zillow ‘Instant Offers’ seller leads are yours to lose Inman News
Zillow Instant Offers have been controversial since their inception, but Florida-based broker/owner Veronica Figueroa explains why it’s yet another opportunity for agents to take advantage of technology.
Rich SF residents get a shock: Someone bought their street The San Francisco Chronicle
A bizarre story from San Francisco: A couple purchased one of the city’s most exclusive streets in a city-run auction stemming from an unpaid tax bill and now could charge residents parking fees.
A Basic Question Dick Greenberg on ActiveRain
Dick Greenberg, 19-year veteran real estate agent, just realized he didn’t have “For Sale” on a sign he recently placed in a client’s yard. It turns out he’s not the only agent who forgoes such language on signs that typically represent their purpose on their own.
Trump’s Childhood Home Is on Airbnb Bloomberg
President Donald Trump’s New York City boyhood home is now available on Airbnb for $725 a night and includes a giant cutout of the president.
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