Some aspects of residential real estate get more digital every day. Buying a house will always be a people business, but as agents tell us and as trends show, prospective home buyers are taking on more and more responsibility for finding homes – and the search usually begins online.
Inman News recently posted a compelling article, “Why people are ignoring real estate agents on social media”. It revealed some startling facts about agent social media practices in particular, and the state of social media marketing in general.
Whether it’s the birds and the bees, or lowering the price - when it comes time for the talk, it pays not to avoid it. It’s a moment most realtors dread, though not unanticipated. You need to tell your seller a price adjustment is in order.
How easy is it to become a go-to Realtor? Can technology help? Those of you who don’t consider yourselves “tech savvy” might get intimidated by the seemingly endless parade of new social media sites, tips, and tech gadgets that are being marketed as, “the next big thing.” The truth of it is, you’re probably doing better than you give yourself credit for.
Real estate professionals belonging to an MLS that has ShowingTime for the MLS installed (formerly ShowingAssist) can take advantage of a simple, quick solution to schedule showings: the ShowingCart. If you use ShowingTime for the MLS, you're already familar with the highly visible 'Schedule a Showing' link appearing next to listings. Now you can put listings in a cart and quickly build a 'buyer's tour'.
Selling listings doesn't happen without getting showings. Listing agents put a lot of effort into getting the listing priced properly and having it look great, and then marketing it for maximum visibility. But the benefits from doing all that work could be greatly diminished if nobody is around to answer showing calls. So what do you do?
It's a tough job being a listing agent and doing it well. Here's a quick list of what sellers are looking for in an agent.
Residential real estate agents sometimes say they prefer handling the showing appointment scheduling process themselves. That they prefer a personal touch vs. outsourcing the work to an appointment center service that specializes in scheduling showings. Here's a question worth asking: What do your sellers say?
Did you know that every day, six billion text messages are sent in the U.S.? And that the very first one, sent 20 years ago, said 'Merry Christmas." But is it compatible with residential real estate? How?