“Property showing data is among the most accurate leading indicators of pending sales activity and market demand in virtually every North American market,” Lane said. “Incorporating it into market statistics products is a win for our customers, as it provides actionable data and reveals local market trends. It makes agents more effective in assisting both sellers and buyers,” he added. “That translates into more closings and increased gross commission income. Simultaneously, this new initiative reinforces the value and relevance of MLS-direct data.”
The new licensing agreements are with five separate boards of the largest MLS in North America, California Regional MLS, including Orange County Association of REALTORS®, Laguna Hills, CA; Pacific West Association of REALTORS®, Anaheim, CA; Southwest Riverside County Association of REALTORS®, Murrieta, CA; Madera Association of REALTORS®, Madera, CA; and Downey Association of REALTORS®, Downey, CA. The other new customers include TRIAD MLS, High Point, NC; Peoria Area Association of REALTORS®, Peoria, IL; MLS of Hilton Head Island, Hilton Head, SC; Kootenay Real Estate Board, Nelson, BC; and the Greater Las Vegas Association of REALTORS®, Las Vegas, NV.
In addition to online scheduling, TRIAD MLS members will also use the ShowingTime Appointment Center, staffed by more than 400 live appointment specialists 24/7/365. “The Appointment Center’s 24/7 availability, branded calls and emails, and overall use of technology to automate the scheduling process is a significant upgrade for our members,” said TRIAD MLS Chief Executive Officer Richard Renton. “With the ability to schedule and confirm showings online plus market-wide reporting tools, our members will be better equipped to provide great service to buyers and sellers,” he added.